How can we convince Jews of the deity of Christ?

This text is from a letter written by David Gooding in 2006.

I think the best way to convince Jewish people of the deity of Christ is the way that the New Testament itself uses. The New Testament does not present the doctrine of the Trinity with all its inevitable theological—and indeed philosophical—terminology. That is an important topic, and one which those who are already believers should devoutly consider; but it is certainly a second-order subject. What the New Testament does is simply to present the Person of our Lord Jesus Christ and the evidence that shows that he is indeed the Christ, the Son of God.

It is through believing in him on the basis of that evidence that people receive the Holy Spirit, and thereafter are in a better position to allow the Holy Spirit to glorify the Lord Jesus, as our Lord said the Holy Spirit would do (see John 16:13–15).

We have that ministry of the Holy Spirit in the Epistles, where the Holy Spirit teaches us that all the fullness of deity dwells in the Son of God bodily (Colossians 2:9). When, therefore, the Holy Spirit speaks of all the fullness of deity dwelling in Christ, I myself would not wish to say anything that would in any way take away from, or diminish, that fullness.

It remains true of course, that the one we call Jesus Christ is not only God, he is human as well. Our task, therefore, must be to decide how we may rightly speak about him, who is both man and God at the same time.